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Case StudyI–II Sem 2021TEC · Escuela de Diseño Industrial

SJO Turismo
App Redesign

UX redesign of the SJO Turismo app for the Centro Histórico de San José — a collaboration between the Instituto Tecnológico de Costa Rica and the Municipalidad de San José.

Mobile UXUX ResearchAtomic DesignMaterial DesignSan José · CRAcademic Project

3

Design Stages

120

Survey Responses

10

Usability Testers

2

Semesters

Context

Redesigning the city's cultural compass

The Municipalidad de San José had an existing APK to help visitors navigate the historic center — museums, theaters, parks, and cultural events. But usability problems made it harder to use than not having it at all.

Team

José Pablo Campos

UX/UI Designer

Felipe Víctor Benavides

UX/UI Designer

Maria del Carmen Valverde Solano

Professor Advisor

Institution

Instituto Tecnológico de Costa Rica (TEC)

Escuela de Diseño Industrial · Special Assistantship — I & II Semester 2021

Client

Municipalidad de San José

Centro Histórico de San José, Costa Rica

Tools

FigmaGoogle FormsMaterial DesignAtomic DesignSCRUM
Impact

APK vs. Prototype — task performance

Participants who tested the original APK were retested on the new prototype. All tasks showed meaningful time reductions.

Downloading the Museos route dropped from 2 min 44 sec to 1 min 9 sec — a 58% improvement on a single task.

TaskAPK avg timePrototype avgImprovement
Find Museo Nacional info24 sec13 sec−46%
Find Teatro El Triciclo55 sec51 sec−7%
Visit Favorites tabN/A7 secNew feature
Download Museos route2 min 44 sec1 min 9 sec−58%

−58%

Best task improvement

Download Museos route

−46%

Find Museo Nacional

24 sec → 13 sec

Worst APK case

6 min 25 sec

Finding Museo Nacional when the user accidentally navigated to the map — unable to locate the information there.

I Semester 2021 — Design Process

Three stages, one validated design

01

Diagnosis APK

  • Google Forms survey to validate functionalities (added Favorites; removed low-demand Tour Operators)
  • Usability tests with 10 participants on the existing APK — problems in Design Patterns, Interaction Flow, and UX
  • Feature definition workshops with the municipality team and legal scope review
  • Arquitectura Alfa: all content organized into 5 sections — Descubrir, Actividades, Rutas, Movilidad, Ajustes

Result

Arquitectura Alfa — 5 sections validated via user-assigned associations.

02

Pattern Hunting & Proposal

  • Competitive analysis for dominant design patterns in urban tourism apps
  • Applied Atomic Design (Atoms → Molecules → Organisms → Templates → Pages)
  • Material Design nav bar with 5 tabs; celeste as primary interactive color from the Centro Histórico brand book
  • High-fidelity prototype for all 5 sections

Result

High-fidelity interactive prototype ready for validation.

03

Usability Testing & Validation

  • Heuristic usability tests comparing task times: original APK vs. new prototype
  • 120-response survey to prioritize categories; 93-participant icon validation for "Rutas"
  • Figma Design System and prototype delivered to the computing team on June 24 for SCRUM development

Result

Task time reductions across all tasks. Design system handed off for SCRUM development.

Design System

Atomic Design + Material Design

Methodology

Atomic Design

Atoms (colors, type, icons) → Molecules (buttons, cards) → Organisms → Templates → Pages.

AtomsMoleculesOrganisms

Color System

Based on the Centro Histórico brand book + Material Design proportions. Celeste applied exclusively to interactive elements.

Primary (Celeste)

Interactive elements, active states

Secondary (Navy)

Headers, navigation bar

Text Gray

General body text

Inactive Gray

Leading icons, input borders

App Background

Main surface — light, minimal

Validation — 120 responses

Content category ranking

85.8% ranked museums as their top category — the clear anchor for "Descubrir."

120 participants rated each category 1–5. Results drove the navigation order within "Descubrir."

Museos
85.8%
Teatros
83.5%
Patrimonios
78.3%
Galerías
78.2%
Arte Público
77.7%
Monumentos
73.2%
Parques
71%
Boulevares
61.2%
Mercados
59.8%
Iglesias
55.8%
Validation — 93 responses

Route icon recognition

42% recognized the original fork icon — the highest score, so it was kept unchanged.

93 participants tested 5 icon options for the "Rutas" tab.

Y

Fork/route split (original)

42%

Navigation arrow

28%

Map pin

12%

Bidirectional arrows

9.5%

Bookmark / open book

8.5%

Decision: Original icon retained with 42% recognition — highest score among alternatives.

II Semester 2021 — Handoff & Development

From design to development

The validated design was handed off to a computing team (Scrum Master: Alonso Obando) for SCRUM implementation.

Stage 01

  • Storyboard for onboarding flow
  • Requirements list with development team
  • Developer-ready asset preparation
  • Progress follow-up

Stage 02

  • Second APK version validation
  • UX review of implemented screens
  • Progress follow-up meetings

Stage 03

  • Correction iterations
  • Design system documentation for future designers
  • Progress follow-up
  • Official launch
Reflection

Key learnings

Testing against a real baseline made it possible to quantify design impact — not just describe it. Task times dropped by up to 58%.

Legal constraints on private venues required stakeholder negotiation and mid-project IA pivots — institutional design requires flexibility.

Atomic Design from the start meant the handoff was a self-documenting Design System — specification and reference guide in one Figma file.

Quantified impact

APK baseline made improvements measurable — not just perceived. Up to 58% task time reduction.

Stakeholder navigation

Legal constraints on private venues forced mid-project IA pivots. Institutional design requires flexibility.

Data-driven decisions

120-person survey and 93-person icon test replaced assumptions with evidence.

Design system as handoff doc

Building with Atomic Design meant the system was its own documentation — no extra annotation needed.

Screens

All screens